| Amstelveen, The
Netherlands, 20 August, 2007 -
Canon announces the launch of the PowerShot
SX100 IS – the first release in the new SX series of
great value super zoom digital compact cameras.
Combining high optical zoom and user friendly
operation in a remarkably compact form, the SX
series offers exceptional performance in the hands
of any member of the family, and includes full
manual control for those with more experience. The
PowerShot SX100 IS features a 10x optical zoom lens
with optical Image Stabilizer, 8.0 Megapixel image
sensor, and DIGIC III*
processor for superb image quality. Enhanced Face
Detection Technology*,
Red-Eye Correction and Auto ISO Shift features mean
that users of any level can achieve impressive
results. “The PowerShot SX100 IS marks the debut of an entirely new category of compact camera,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “Standing for high optical performance and ease of use, the SX series gives families the zoom they need at an accessible price point.” Features:
Unbeatable Canon image quality The compact 10x optical zoom lens is based on the proven lens configuration of the PowerShot S5 IS, with the number of moving lens elements kept to a minimum to ensure faster, power efficient operation. A 35mm film equivalent focal length of 36-360mm, gives the PowerShot SX100 IS an ideal zoom range for school sports days, family holidays or wildlife adventures. Canon’s lens-shift type optical Image Stabilizer – first developed for Canon’s market-leading EF lenses used with professional EOS SLR cameras – is incorporated to counteract the effects of camera shake in low light conditions and at full zoom. A second line of defence against camera shake is Auto ISO Shift, which can be selected by the user to boost the ISO setting just enough to combat the effects of unintended camera movement. Two further ISO features – manually selected high ISO settings up to ISO 1600 and High ISO Auto – combat the blur caused by typical subject movement, as well as camera shake when low light conditions would normally require a longer exposure. Better photos made easy The DIGIC III image processor powers several features that make it easier for everyone to produce better photos. Face Detection Technology quickly and accurately detects faces in a scene then adjusts the focus, exposure and flash output settings for the best possible people shots. A new Face Select and Track function enables the user to manually give priority to an individual face from up to 35 faces detected in the frame. A dedicated Face Selector button immediately switches to Face Select and Track from any mode, allowing users to quickly pick out family members at school plays or crowded tourist attractions. The PowerShot SX100 IS also incorporates improved Red-Eye Correction in playback, which uses Face Detection Technology to identify and digitally remove red-eye from captured images. Versatile shooting options The PowerShot SX100 IS comes equipped with several preset Special Scene modes optimised for common family shooting situations. Modes include Night Snapshot, Kids & Pets, Fireworks and Snow. Advanced modes such as Manual, Program, Shutter speed Priority and Aperture Priority give experienced users more control. An impressive 1cm Macro mode enables detailed close-up photography, while the ability to choose a smaller AF frame size gives users finer control when focusing on smaller subjects. Creative photo effects such as Black & White or Vivid can be applied to images when shooting in any mode with My Colors. Video recording with sound is available for those special movie moments, including a new Long Play (LP) VGA mode that effectively doubles the amount of video that can be stored on a memory card. User-friendly design The first camera in Canon’s SX-series employs a new design sensibility, applying distinctive curves to a traditional form. A remarkably compact and ergonomic design means the PowerShot SX100 IS can be used by even the youngest members of the family. An intuitive button layout and control dial makes it easy for beginners to operate common controls, while allowing advanced users quick access to other features. Ready for sharing Users can prepare images for instant sharing on blogs, online galleries or as email attachments with the new Image Resize function. This function enables users to downsize images to 1600x1200, 640x480 and 320x240 sizes direct from the camera – also helpful when memory space is limited. The PowerShot SX100 IS is compatible with HC MMCplus memory cards, giving users the option to use memory cards from other mobile devices – such as mobile phones and MP3 players – in their camera. |
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