| Amstelveen, The
Netherlands, 20 August, 2007 -
Canon today strengthens its PowerShot A-Series
range with two feature-packed new models. The
elegant PowerShot A650 IS offers a range-leading
12.1 Megapixel CCD, 6x optical zoom lens and a 2.5”
vari-angle LCD, while the compact PowerShot A720 IS
combines an 8.0 Megapixel CCD with a 6x optical zoom
lens. Equipped with optical Image Stabilizer
technology1 and advanced high ISO capabilities, both
cameras offer a comprehensive solution to image
blur. Replacing the PowerShot A640 and PowerShot A710 IS respectively, the PowerShot A650 IS and A720 IS also benefit from Canon’s DIGIC III processor, which powers Face Detection AF/AE/FE and Red-Eye Correction* for improved people shots. “The PowerShot A650 IS and PowerShot A720 IS
incorporate several features usually associated with
high-end cameras in two affordable, compact
packages,” said Mogens Jensen, Head of Canon
Consumer Imaging, Europe. “This makes both models an
attractive proposition for novices and experienced
camera users alike.” Features at a glance: PowerShot A650 IS
PowerShot A720 IS
Go further with PowerShot With resolutions of 8.0 and 12.1 Megapixels respectively, the PowerShot A720 IS and A650 IS give users the power to create poster-size prints or crop sections of photos without loss of detail. The 6x optical zoom lenses on both cameras benefit from Canon’s 70-year heritage in optics with a range of leading technologies. Aspherical lens elements ensure maximum sharpness and clarity throughout the zoom range, while the lens-shift type optical Image Stabilizer (IS) combats blur without affecting image quality. Users can take zooming further with the incorporated Digital Tele-Converter and Safety Zoom – offering all the benefits of digital zoom without the danger of interpolation. Both models can be supplemented with Canon’s range of converter lenses, including Close-up (A720 IS only), Tele Converter and Wide Converter lenses (both models). The PowerShot A650 IS also features Canon’s improved Image Inspection Tool, which allows users to quickly check key parts of an image at extra-high magnification on the integrated 2.5’’ LCD. DIGIC III: the power behind great photos As well as assuring fast performance, superior colour reproduction and accurate white balance in both models, Canon’s DIGIC III processor powers a range of features designed to assist photographers of all levels. Advanced Noise Reduction Technology safeguards images against graininess, even at high ISO speeds. Face Detection AF/AE/FE locates up to 9 faces in any scene before optimising focus, exposure and flash for perfect people shots. And for flash shots affected by red-eye, improved Red-Eye Correction during playback is included. This innovative system uses Face Detection Technology to identify faces and correct red-eye in captured images – while ensuring that no other part of the image is affected in the process. Red-eye correction can also be performed manually if needed. Anti-blur features A combination of technologies allows the
PowerShot A650 IS and A720 IS to produce great shots
with minimal risk of image blur. Total versatility With 19 and 21 different shooting modes respectively, the PowerShot A720 IS and A650 IS ensure that novice users can get great results with minimal effort – even in situations with tricky lighting. For more experienced photographers, full manual control offers wide scope for experimentation. Both models also incorporate Canon’s My Colors, which can be used to apply effects and enhancements during shooting. A new Image Resize function users can downsize full-resolution images to 1600x1200, 640x480 and 320x240 sizes. This is equally useful for conserving storage space or preparing images for email or the Web. Movie moments With both the PowerShot A650 IS and A720 IS, users can capture their memories in smooth 30fps VGA movies with sound – either in standard mode or a new LP (Long Play) mode, which offers movies of half the file size without compromising on resolution or frame rate. Additional InformationPrinting Both the PowerShot A650 IS and A720 IS feature a dedicated Print menu for quick access to direct print options. Full PictBridge support means users can print directly to any PictBridge compatible printer without the need for a PC. A Print/Share button allows one-touch printing and easy uploads to Windows or Mac systems. Language The PowerShot A650 IS and A720 IS user interface supports 25 languages: English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified Chinese, Traditional Chinese, Japanese, Russian, Portuguese, Korean, Greek, Polish, Czech, Hungarian, Turkish, Thai, Arabic, Romanian and Ukrainian. Memory Card Support In addition to SD, SDHC and MMC memory cards, the PowerShot A650 IS and A720 IS support the new MMCplus and HC MMCplus card formats for storage of up to 32GB. The A650 IS and A720 IS are supplied with 32MB and 16MB memory cards respectively. Software and CANON iMAGE GATEWAY The PowerShot A650 IS and A720 IS come bundled with the following Canon Software:
The bundled software supports Windows 2000 (SP4), XP (SP2) and Vista and Macintosh OS X v10.3-v10.4. The camera supports PTP for driverless transfer to Windows XP and Macintosh OS X, along with MTP for image and movie transfers to Windows Vista. Purchasers of the camera are eligible for
membership of CANON iMAGE GATEWAY*,
100MB of online ‘personal gallery’ space for sharing
stills and video with family and friends. Optional Accessories Optional waterproof cases (the WP-DC18 and WP-DC16) allow users to bring the PowerShot A650 IS and A720 IS to depths of up to 40 metres for compelling underwater shots. Specially designed Weights (WW-DC1) are available to control camera buoyancy. Accessories are:
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